Hi, This is Uttam and I am doing SEO in Udaipur, Rajasthan from last few years. In this post and in future posts related to SEO, I would like to share some of the SEO key concepts, that helps website owners in achieving top rankings in search engines.
Before starting the learning process of how to rank a web page on the first page of search engines, it is essential to understand how & why a search engine (Google, BING etc.) works.
How Why to Search Engine Works
The main idea behind the Search engines is to provide the relevant and exact answers or solutions to the user. Worldwide, people are using search engines to find the answers, to research, to find a service provider who can fix their problem, for shopping and much more. According to the internet live stats Google (the major search engine) now processes over 40,000 search queries every second on average.
Search engines are trying to satisfy the user query by providing him the most relevant answers in a form of SERPs (search engine result pages). SERPs contains the list of all the relevant web pages that contains the answer or the search term which a user has typed in the search box.
How Search Engine Ranks a Web Page
Imagine a mango tree, having lots of mangoes on each branch. To provide you the best mango, the gardener needs something to help him search the best mango through them all. Gardener has his own tools & criteria to check each mango and filter out the best mangoes based on their quality, size, color, fruity aroma etc.
Same way the web is filled with trillions of web pages, and to provide the most relevant answer to a search query, search engine (The Gardner) has its own Web Crawlers (tools) to index (check) each web page based on the search algorithms (criteria). Web crawlers scan each available web page by following links from pages to pages and send a copy of each page to the search engine, which builds an index of the words on each page.
Once a user search for any query, the search engines use algorithms to find out the relevant items from the index and ranked them based on hundreds of ranking factors. So to have your web page rank higher in search engine result pages, make sure your web page content should satisfy the user query and provide him the best possible answer.